KYMCO is a Taiwanese scooter company that recently collaborated with the IOT innovator Noodoe to tackle connected driving for scooters. Having previously worked with Noodoe on various projects, they asked if I’d like to help out. As an avid scooter rider myself this project came in handy and I gladly accepted the challenge. So I teamed up with the Noodoe software and hardware teams to develop and innovate new experiences in connected driving. This included solving visual design, user experience, motion design and connectivity issues.
Bringing the sort of connectivity features that are common on car dashboards to the scooter world presented some challenges. Utilizing the dashboard to display complex maps or minute details that the eye doesn’t absorb in a glimpse can be dangerous and potentially fatal. Bluetooth connectivity and transfer rates were also a major concern. We simply didn’t want to drain the user’s phone battery just to accomodate a fancy dashboard. The app had to be simple enough so that the everyday user can switch out a cool dashboard on the fly, while also allowing power users to unleash their creativity and create their own, custom dashboard designs.
Since there wasn’t any similar product on the market, we couldn’t just look over someone's shoulders. Instead, we had to do our due diligence and analyze each aspect closely. I started off by scrutinizing the normal user behavior in order to figure out what is safe and how we intend for the product to be used. The rider's safety was definitely my main concern so we needed to create something that is real simple and intuitive to use. Did you know that you travel over 25 meters when you take your eyes off the road for just 2 seconds?
Prototyping was the most effective way to get an idea what the real product would feel like. I was able to easily distribute these as videos and recycle them for Usability Testing. In the early stages I focused mainly on representing the design areas with the highest risk. Later phases allowed me to focus more on micro interactions, which I created in Pixate. I also experimented and came up with complementary documentation to communicate animation and timing keyframes for our interactions and animations.
The KYMCO Noodoe dashboard was first introduced to the world on the EICMA 2016 and CES 2017 and had great feedback from visitors, as well as the press. The dashboard will go into mass production and market distribution in the first half of 2017. Noodoe will be installed as the standard configuration on the KYMCO AK 550 worldwide and as an optional feature on the KYMCO Like 150i on the US market. In the future, more new models will integrate the Noodoe experience.
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