MixUnit is an online store with a collection of 1000's of T-shirts and accessories from hand-selected streetwear brands, DVDs and the latest mixtapes on the market. Although I mostly focus on designing apps these days, this website project provided some fun challenges and issues to solve.
The website's huge catalogue of over 5000 clothing items, hundreds of DVDs and more than 7000 mixtapes meant that I had to carefully structure the navigation and make sure the user doesn't get lost. As the website mostly carries streetwear and street related items, it was important to maintain the authenticity a visitor would expect, while also providing a trustworthy environment and solid check-out experience.
There were two ways I could approach the project: to use the existing structure of the website, give it a facelift and make it responsive, or to start from scratch and thoroughly analyze the shopping and check-out experience. I opted for the latter. So I started with rough sketches to figure out how to best structure the site, integrate all the core elements and improve on certain aspects without alienating the existing customer base.
I clearly structured the main navigation on top and by centering the logo, I was able to separate browsable products from company related items, without mixing them up. For the products and detail page layout, I used cards to create components and elements that smoothly adjust to different screen sizes, without distracting from the products or looking boxy.
Being able to provide a solid solution to the problems at hand always feels great, but to catapult a client ahead and seeing that business bloom feels even better. Visit the website here.
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